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About Us

Founded in 1993, Cavells started life as a tiny independent boutique in Oakham, a market town in Rutland, the smallest county in England.  Since then, Cavells has evolved and expanded to create a unique and total shopping experience to include Fashion, Home and Interior Design collections and a renowned stand-alone shop dedicated to the best in countrywear and lifestyle clothing.  More recently, Cavells opened its doors to an express beauty salon, Pure Beauty Cavells.  Cavells aim is to give busy customers a unique and welcoming experience, curating beautiful products and services that leave them feeling inspired and uplifted.

Cavells is proud to stock a wide selection of brands.  From international established names such as MarcCain, Luisa Cerano and D’Exterieur to up and coming European brands Stine Goya and Baum und Pferdgarten and quirky independents Delicate Love, Ottodame and Munthe.  For men, the collections include Paul Smith, Ralph Lauren, Levis and Hartford, amongst many others.  Cavells have established a strong reputation for a varied and interesting footwear and accessories offering, whether you are wanting to invest in a classic pair of Penelope Chilvers or Fairfax & Favor, update your trainers with a pair of Veja or Ash,  add a pair of heels from Paul Smith or invest in a beautiful bag from Mulberry.   

Cavells South Street is a separate stand alone store situated just around the corner on South Street.  Upstairs you will discover a dedicated country room showcasing the best from Schoffel, Barbour and Dubarry.

The focus in the Home department is on unique gifting and pieces for the home, alongside beautiful bespoke furniture.  To complete the total experience, Cavells offer a complimentary gift wrapping service.

Pure Beauty Cavells is an express beauty salon specialising in manicures and pedicures working with Shellac products.  They also offer waxing with Lycon wax, lashes and brows. 

Opening Times :

9.30am -5.30   Monday to Saturday

(Please ring to check regarding Bank Holidays)