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Joseph Ettedgui launched his eponymous label in 1984 after achieving global success with his designer boutiques since 1972. The brand started out as a place where vibrant and eclectic icons of the fashion industry could gather to share stylish ideas and gather fashion inspiration. Renowned for his eccentric personality, Joseph launched his namesake label as an extension of this innovative creative concept.

 

His masculine-inspired women’s clothing designs were in neutral shades, bringing the designer even greater acclaim for uniqueness, and his tailored trousers gained immense popularity throughout the nineties. With a vision of clean and sharp lines, the Joseph collection of tailored silhouettes gained recognition for its modern and minimalist approach. Joseph was celebrated throughout the industry for pioneering the movement. Joseph’s legacy lives on through the energy of the brand and the continual reinvention of his collections.

 

The Joseph brand continues to produce collections of sophisticated signature staples with a directional approach. This approach breathes new life into functional style, recalling the minimalist undertones of previous collections and reworking them into contemporary designs which look and feel refreshed. Upholding the Joseph aesthetic, the current collection retains its status as the ultimate urban uniform. Influenced by utilitarian themes, there is an undertone of designer luxury to the collections. Joseph produce functional clothing with an androgynous appeal that has acquired a cult following.

 

 

Here at Cavells we are proud to sell Joseph Clothing. Why not take a look at the Joseph Dresses and Tops for casual days out or Shirts and Trousers for a brand new work look. Not forgetting Joseph Coats and Knitwear for the colder months! 

Joseph

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